About

We worked closely with My Local Indian to deliver a complete rebrand, shaping a new identity that reflects the quality, heritage and convenience behind their freshly frozen, restaurant-standard dishes. Created by the team behind a multiple award-winning group of Keralan and South Indian restaurants, their meals are rooted in authentic recipes passed down through generations and prepared using seasonal, wholesome ingredients.

Our creative direction drew inspiration from traditional Indian postal and travel stamps, a visual cue that celebrates both provenance and the deliverable nature of their offering. This idea, paired with a vibrant colour palette influenced by their Keralan roots, helped us build a brand that feels expressive, characterful and instantly recognisable.

We redesigned every touchpoint, including the logo, packaging, store environment, delivery vans, and website, ensuring consistency from doorstep to digital. The result is a bold, cohesive identity that captures the spirit of South India while clearly communicating the ease and reliability of enjoying exceptional restaurant food from the comfort of home.

Works Included: Logo design, visual identity, shop signage and graphics, product packaging, website design, van livery