About

We partnered with The Salt Box, a company known for curating wildly inspired outdoor dWe worked with Hospitality Redefined, led by Maddie and Ben, to create a unified brand for their growing pub group in Somerset. With two much-loved pubs already under their stewardship. The Candlelight Inn and The Cotley Inn (and more establishments planned), the brand needed to bring everything together under a single, confident umbrella identity while still honouring the character of each individual pub.

The goal was to celebrate their exceptional reputation for great food and drink, while ensuring the brand remained warm, familiar and welcoming for local communities. The identity is built around a contemporary use of typography to convey quality and craft, paired with a specially commissioned portrait of the family dog, a subtle symbol of the relaxed, genuine hospitality that sits at the heart of their venues.

We developed the logos, website, pub signage, menus, and a suite of ongoing materials for seasonal events, ensuring consistency across the group without losing the charm that makes each pub a village favourite. The result is a cohesive brand that supports Hospitality Redefined as they continue to grow, grounded in great food, great pubs and heartfelt local welcome.

Works Included: Logo Design, Signage, Website Design, Menu Designs