About

We were delighted to partner with the Goldstein family, London’s oldest salmon curers, on a full rebrand that celebrates their remarkable heritage while introducing a bold, contemporary look.

We developed a new logo and packaging range that captures the essence of the curing process through sea, salt, and smoke, expressed in a clean, graphic visual style. The new identity reflects Goldstein’s long-standing reputation for quality while giving the brand a confident, modern presence both on shelves and online. The rebrand elevates the customer experience and reinforces Goldstein’s position as a trusted name in premium smoked salmon for generations to come.

Works Included: Logo Design, Packaging Design, Social Media Templates, Stationery Design