About

We were commissioned to create the brand, website, and stationery for Ghaffari Fussell, a newly formed international law firm created through the merger of two respected practices in London and Abu Dhabi. The brief was to develop a brand identity that reflected both the firm’s specialist focus on disputes and the partnership between its founders, Amir Ghaffari and Charles Fussell.

Our approach focused on aligning the new brand with the firm’s core values and strategic office locations. We designed a distinctive GF monogram that symbolises partnership, balance, and the scales of justice, offering an elegant visual expression of the firm’s expertise and global outlook.

The resulting identity is refined, contemporary, and international in spirit, giving Ghaffari Fussell the presence and authority to confidently position themselves as a trusted name in high-value disputes across multiple jurisdictions.

Works Included: Logo Design, Website Design + Build, Stationery Design.

Close-up of a beige logo on a textured brown wall made of rectangular tiles.
Business stationery and digital devices displaying branding and design materials for Ghaffari Fussell, including business cards, invitation, and a smartphone with a website, arranged on a textured surface.
A computer monitor and a smartphone displaying website pages for Ghaffari Fussell law firm, with a cityscape background on the phone.
The image shows the process of creating the letter 'B' using geometric guidelines and construction lines, transitioning from basic shapes to the final stylized letter.