About

We worked with Dosha Wellness from the very beginning, creating the brand name, logo, visual identity, and store signage and graphics for a new wellness brand offering a fresh, contemporary interpretation of Ayurveda.

At the heart of Dosha Wellness is the belief that Ayurveda should feel accessible to everyone, regardless of lifestyle or level of knowledge. The brand embraces people as they are, curious, busy, and varied in their routines, offering guidance shaped by authenticity, compassion, and lived expertise. By amplifying credible Ayurvedic voices and fostering a sense of community, Dosha Wellness moves away from outdated clichés to present wellbeing in a way that feels warm, relatable, and genuinely supportive.

This thinking carries through to the visual identity. Inspired by the principles of Ayurveda, we developed a warm, rich colour palette drawn from earthy tones that suggest balance, vitality, and authenticity. Deeper, more characterful hues replace the typical bright, clinical aesthetic, creating a brand that feels welcoming, calm, and human.

The result is a contemporary identity that honours ancient wisdom while remaining relevant to today’s audience, positioning Dosha Wellness as Ayurveda thoughtfully reimagined.

Works Included: Name generation, logo design, visual identity, shop signage and graphics, product packaging